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Year
Model
Body Style
Price
Silky Silver
#LE312788
1.6L 4-Cylinder, IVT, FWD, #LE312788
MSRP:
$16,675
Dealer Discount:
-$1,364
Kia Customer Cash
-$1,000
Sale Price:
 
$14,311
Military Program
-$400
Customer Choice Program
-$0
Silky Silver 2020 Kia $2,364 off MSRP! Rio LX FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Aurora Black
#LE282807
1.6L 4-Cylinder, IVT, FWD, #LE282807
MSRP:
$17,080
Dealer Discount:
-$1,622
Kia Customer Cash
-$1,000
Sale Price:
 
$14,458
Military Program
-$400
Customer Choice Program
-$0
Aurora Black 2020 Kia $2,622 off MSRP! Rio LX FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Silky Silver
#LE289028
1.6L 4-Cylinder, IVT, FWD, #LE289028
MSRP:
$17,545
Dealer Discount:
-$1,428
Kia Customer Cash
-$1,000
Sale Price:
 
$15,117
Military Program
-$400
Customer Choice Program
-$0
Silky Silver 2020 Kia $2,428 off MSRP! Rio S FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Phantom Gray
#LE288314
1.6L 4-Cylinder, IVT, FWD, #LE288314
MSRP:
$17,545
Dealer Discount:
-$1,428
Kia Customer Cash
-$1,000
Sale Price:
 
$15,117
Military Program
-$400
Customer Choice Program
-$0
Phantom Gray 2020 Kia $2,428 off MSRP! Rio S FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Phantom Gray
#LE288316
1.6L 4-Cylinder, IVT, FWD, #LE288316
MSRP:
$17,545
Dealer Discount:
-$1,428
Kia Customer Cash
-$1,000
Sale Price:
 
$15,117
Military Program
-$400
Customer Choice Program
-$0
Phantom Gray 2020 Kia $2,428 off MSRP! Rio S FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Silky Silver
#LE289027
1.6L 4-Cylinder, IVT, FWD, #LE289027
MSRP:
$17,545
Dealer Discount:
-$1,428
Kia Customer Cash
-$1,000
Sale Price:
 
$15,117
Military Program
-$400
Customer Choice Program
-$0
Silky Silver 2020 Kia $2,428 off MSRP! Rio S FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Silky Silver
#LE288633
1.6L 4-Cylinder, IVT, FWD, #LE288633
MSRP:
$17,545
Dealer Discount:
-$1,428
Kia Customer Cash
-$1,000
Sale Price:
 
$15,117
Military Program
-$400
Customer Choice Program
-$0
Silky Silver 2020 Kia $2,428 off MSRP! Rio S FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Clear White
#LE293212
1.6L 4-Cylinder, IVT, FWD, #LE293212
MSRP:
$17,545
Dealer Discount:
-$1,428
Kia Customer Cash
-$1,000
Sale Price:
 
$15,117
Military Program
-$400
Customer Choice Program
-$0
Clear White 2020 Kia $2,428 off MSRP! Rio S FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Deep Sea Blue
#LE288705
1.6L 4-Cylinder, IVT, FWD, #LE288705
MSRP:
$17,545
Dealer Discount:
-$1,428
Kia Customer Cash
-$1,000
Sale Price:
 
$15,117
Military Program
-$400
Customer Choice Program
-$0
Deep Sea Blue 2020 Kia $2,428 off MSRP! Rio S FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Aurora Black
#LE288650
1.6L 4-Cylinder, IVT, FWD, #LE288650
MSRP:
$17,740
Dealer Discount:
-$1,446
Kia Customer Cash
-$1,000
Sale Price:
 
$15,294
Military Program
-$400
Customer Choice Program
-$0
Aurora Black 2020 Kia $2,446 off MSRP! Rio S FWD IVT 1.6L 4-Cylinder

33/41 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Sparkling Silver
#LG412468
2.4L I4 DGI DOHC, Automatic, FWD, #LG412468
MSRP:
$24,250
Dealer Discount:
-$2,738
Kia Customer Cash
-$3,500
Sale Price:
 
$18,012
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Sparkling Silver 2020 Kia $6,238 off MSRP! Optima LX FWD Automatic 2.4L I4 DGI DOHC

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Sangria
#LG416211
2.4L I4 DGI DOHC, Automatic, FWD, #LG416211
MSRP:
$24,330
Dealer Discount:
-$2,751
Kia Customer Cash
-$3,500
Sale Price:
 
$18,079
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Sangria 2020 Kia $6,251 off MSRP! Optima LX FWD Automatic 2.4L I4 DGI DOHC

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Sangria
#LG416210
2.4L I4 DGI DOHC, Automatic, FWD, #LG416210
MSRP:
$24,330
Dealer Discount:
-$2,751
Kia Customer Cash
-$3,500
Sale Price:
 
$18,079
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Sangria 2020 Kia $6,251 off MSRP! Optima LX FWD Automatic 2.4L I4 DGI DOHC

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Ebony Black
#LG411764
2.4L I4 DGI DOHC, Automatic, FWD, #LG411764
MSRP:
$24,330
Dealer Discount:
-$2,751
Kia Customer Cash
-$3,500
Sale Price:
 
$18,079
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Ebony Black 2020 Kia $6,251 off MSRP! Optima LX FWD Automatic 2.4L I4 DGI DOHC

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Ebony Black
#LG402420
2.4L I4 DGI DOHC, Automatic, FWD, #LG402420
MSRP:
$24,330
Dealer Discount:
-$2,751
Kia Customer Cash
-$3,500
Sale Price:
 
$18,079
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Ebony Black 2020 Kia $6,251 off MSRP! Optima LX FWD Automatic 2.4L I4 DGI DOHC

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Ebony Black
#LG411766
2.4L I4 DGI DOHC, Automatic, FWD, #LG411766
MSRP:
$24,330
Dealer Discount:
-$2,751
Kia Customer Cash
-$3,500
Sale Price:
 
$18,079
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Ebony Black 2020 Kia $6,251 off MSRP! Optima LX FWD Automatic 2.4L I4 DGI DOHC

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Ebony Black
#LG402433
2.4L I4 DGI DOHC, Automatic, FWD, #LG402433
MSRP:
$24,330
Dealer Discount:
-$2,751
Kia Customer Cash
-$3,500
Sale Price:
 
$18,079
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Ebony Black 2020 Kia $6,251 off MSRP! Optima LX FWD Automatic 2.4L I4 DGI DOHC

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Ebony Black
#LG398429
2.4L 4-Cylinder, Automatic, FWD, #LG398429
MSRP:
$24,345
Dealer Discount:
-$2,756
Kia Customer Cash
-$3,500
Sale Price:
 
$18,089
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Ebony Black 2020 Kia $6,256 off MSRP! Optima LX FWD Automatic 2.4L 4-Cylinder

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Sangria
#LG398944
2.4L 4-Cylinder, Automatic, FWD, #LG398944
MSRP:
$24,345
Dealer Discount:
-$2,756
Kia Customer Cash
-$3,500
Sale Price:
 
$18,089
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Sangria 2020 Kia $6,256 off MSRP! Optima LX FWD Automatic 2.4L 4-Cylinder

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
Horizon Blue
#LG414012
2.4L I4 DGI DOHC, Automatic, FWD, #LG414012
MSRP:
$24,395
Dealer Discount:
-$2,765
Kia Customer Cash
-$3,500
Sale Price:
 
$18,130
Owner Loyalty Bonus Program
-$500
Military Program
-$400
Customer Choice Program
-$0
KMF Deferred Payment Program
-$0
Horizon Blue 2020 Kia $6,265 off MSRP! Optima LX FWD Automatic 2.4L I4 DGI DOHC

24/32 City/Highway MPG

All new KIAs are equipped with the "Hutch Package" at an additional cost of $2750 , see dealer for details.
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Excludes Georgia Lemon Law. Price includes $899 dealer documentation fee. Tax, tags, and fees additional. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above, may vary from region to region, as will incentives, and are subject to change. Vehicle information is based off standard equipment and may vary from vehicle to vehicle. Call or email for complete vehicle specific information.